Project Background
This was an opportunity to learn more about UI design for augmented reality/virtual reality.
I knew nothing about the HoloLens at the start, but over the project's 2 weeks, I can at least say I knew more than before.
I knew nothing about the HoloLens at the start, but over the project's 2 weeks, I can at least say I knew more than before.
"What the heck is a HoloLens?"
After Google searches, YouTube tech demos, and many visits to the Microsoft site, I learned the HoloLens is an AR headset that places computer-generated images in the field of view. Unlike virtual reality (VR), AR does not obscure user vision.
It also comes with a hefty price tag. Yikes.
It also comes with a hefty price tag. Yikes.
User Awareness
Market Research:
I sought market studies regarding AR and VR tech; there were promising projections of software and hardware sales.
There was also, however, a lack of knowledge or interest in the general American population.
I sought market studies regarding AR and VR tech; there were promising projections of software and hardware sales.
There was also, however, a lack of knowledge or interest in the general American population.
(Sources) |
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From my interview with an AR/VR developer:
"3 or 4 years from now, the HoloLens should be more available to the mass market. Most people who own this now are either developers or wealthy people."
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Surveys:
I sent out a Google Form survey to gauge consumer familiarity with Netflix and AR/VR technology.
Because I would need to keep Netflix branding consistent for potential designs, I excluded individuals unfamiliar with it.
I sent out a Google Form survey to gauge consumer familiarity with Netflix and AR/VR technology.
Because I would need to keep Netflix branding consistent for potential designs, I excluded individuals unfamiliar with it.
(Sample Questions, Responses) |
Research Takeaways
- A Netflix app for the HoloLens needs to be familiar and interactive enough to justify buying a HoloLens.
- The selling point would be the spatial aspects of the HoloLens, followed by the gesture-based system.
- The gesture-based system needs reinforcement for new users, especially for Netflix-specific controls.
Concept Design
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